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I'm an experienced creative director, producer, and art director with a rich background spanning 17 years in the fields of music, fashion, TV & advertising. Throughout my career, I've had the privilege of collaborating with renowned artists and brands to create memorable and impactful projects. My work has been recognised and featured in prestigious publications such as Vogue, The New York Times, Rolling Stone, Harper's Bazaar, and Grazia and many more. 


In 2021 I published my first book "Beyond Black - The Style of Amy Winehouse" in collaboration with Thames & Hudson. This project, from the conceptualisation to the art direction and curation, coincided with a series of successful international exhibitions which I inspired and led. 


I firmly believe in the power of collaboration and the value of diverse perspectives. Throughout my journey, I've built an extensive network of industry contacts, enabling me to curate teams tailored to the specific requirements of each project. By working closely with high-profile clients and industry leaders, I’ve refined my ability to infuse creativity and innovation into everything I undertake.


Throughout my career, I've worked with an extensive roster of notable names including MTV, The Kooks, Alex Kopranos of Franz Ferdinand, Florence + The Machine, Damien Hirst, The Pussy Cat Dolls, Universal, Sky, David LaChapelle, Robbie Williams, The Guardian, V&A and many more. 


Additionally, I've provided consulting services for esteemed brands including Fred Perry, Roberts Radio, and Illamasqua. My expertise and skills have also landed me appearances on prime-time television and in documentaries, further solidifying my reputation in the industry.


In 2021, I launched Future Archive, a creative agency specialising in experiential marketing within the pop culture sphere. Through Future Archive, I help brands and high-profile individuals authentically connect with their fans and achieve unparalleled visibility.

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